BWC Ultimate Natural Liquid Foundation Review & Swatches
BWC (Beauty Without Cruelty) is a stunning Cruelty Free Makeup brand that is fairly new to my collection. The first product I am trying from them is the BWC Ultimate Natural Liquid Foundation, and we are off to a very good start!
Ultimate Natural Liquid Foundation fortifies skin with a list of nourishing ingredients including Pentavitin for lasting deep hydration even under the driest conditions, jojoba and vitamin E to maintain the skin’s elasticity and reduce the appearance of fine lines and wrinkles. Rice bran wax also creates a smother application and finish. Build-able coverage allows you to customize your look from light to full coverage.
So skincare AND a foundation!? Double winner! BWC’s description is pretty spot on actually, this foundation is super hydrating – but not greasy or oily at all! I typically have combination skin which does tend to get a bit shiny throughout the day – but this lasts well!
The coverage of this foundation is definitely a plus, it is so easy to build up to the coverage you would like without it looking cakey! When first pumping out the foundation it does appear to be quite thick (alarm bells went off in my head….) but this is so deceiving. As soon as I began blending into the skin it just melts into a beautiful “fluid” with a satin matte finish. There is a slight scent to it, I can’t quite put my finger on what it is – just a “clean” scent – but it is SO subtle that you’d have to be literally sniffing my face to even detect it.
The shade range for this foundation is on the smaller side, but the undertones of all 5 shades are beautiful and seem to just blend in with the skin tone. I have the shade Light, and while this does already have a yellow base my skins undertone is actually even more yellow (not like a Simpson I promise..). That being said, I can still wear this foundation so easily without having to intermix other products in to make it match – it just blends and works!
Price wise this is pretty affordable on the scale of Cruelty Free foundations, coming in at £12.50 – although I do have a site wide discount code at the end of this post!
Overall, this is a great every day foundation – or even every night! The build-able formula is just genius and you can choose your desired coverage! As an introduction to the brand, the BWC Ultimate Natural Liquid Foundation has won me over, and I can’t wait to try more of their collection!