I find this a difficult situation, as knowing where to draw the line is, I think, a matter of personal opinion. There are so many companies who claim to support funding against animal testing but still do not state that they are cruelty free. Personally I tend to stick to the brands that openly state they are completely cruelty free, and hopefully have a cruelty free logo on the back of the product. If in doubt, I will contact the brand to double check. Using brands that are openly cruelty free and committed to it is fairly simple to follow. The complications can come from brands that are owned by other companies. I’m not sure if I should name companies in this situation, but an example is brand that is very well known and had a cruelty free status. This brand was the bought by a larger company (parent company) that also owns other brands (sister companies). In this situation the company that now owns this brand is not cruelty free and does allow its products to be tested on animals, as do the now sister companies. Even though the brand itself still maintains it is cruelty free, I am not sure how I would feel about purchasing from them as the profits are going to the parent company that tests on animals. Another way to look at it is by purchasing from the brand that maintains it is cruelty instead of its sister companies that are not cruelty free will hopefully send a message to the parent company about what we as consumers want, but I’m not convinced that message would be received.
Another complication is something I have come across when trying to find cruelty free cleaning products. This can be time consuming and even though these are becoming more popular they do tend to be considerably more expensive than the usual cleaning products. I have discovered that a few of the main supermarkets have their own brands that are not tested on animals, and display this on the back of the product. My issue is that even though that particular product from them is not tested on animals alot of their other products are, which takes me back to the previous problem of then supporting a brand that as a whole does have many other products which are not cruelty free. You could take this even further to drugstores etc that even though they stock a brand that is cruelty free they also stock brands that are not, so the only solution there would be to buy from the cruelty free brands directly.
So! Rant over, and I’m still not 100% sure where I personally draw the line! Where do you draw the line?…
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